Guides, tutorials, and best practices for commercial real estate professionals. Master site selection, trade area analysis, and location intelligence.
Everything you need to know about evaluating commercial real estate locations. Demographics, traffic, competition, and more.
How to interpret demographic data for site selection. Income, age, education, and consumer spending patterns.
Learn how to use foot traffic data to evaluate locations. Peak hours, seasonality, and visitor patterns.
How to map and analyze competitors. Market saturation, positioning, and gap identification.
Understanding the impact of neighboring tenants. Synergies, traffic drivers, and tenant mix.
Getting the most from Esri demographics. Tapestry segments, consumer spending, and market potential.
Key terms and definitions for commercial real estate site selection.
The geographic area from which a business draws its customers.
The number of people in an area during business hours.
The mix of tenants in a shopping center or retail location.
The number of people who pass by or enter a location.
Consumer attitudes, interests, and lifestyle characteristics.
When a new location takes sales from existing locations.
Total cost of occupying a retail space as a percentage of gross sales.
Annual revenue divided by the total square footage of the space.
A major tenant that serves as the primary draw for a shopping center.
A lease where tenants pay base rent plus taxes, insurance, and maintenance.
Esri's system classifying U.S. households into 67 lifestyle segments.
An Esri metric measuring consumer behavior likelihood vs. the national average.