Retail Site Selection

Find the perfect retail location with data, not guesswork

Slant combines demographic data from Esri, foot traffic from Placer.ai, and competitive intelligence from Google into a single platform for comprehensive retail site selection.

Population
Trade area demographics
Income
Household & disposable
Traffic
Daily foot traffic counts
Competition
Nearby competitors
Spending
Consumer expenditure
Trends
Population growth

Location decisions are high stakes

The wrong retail location can cost millions in lost revenue and lease obligations. Yet most site selection decisions are still made with incomplete data, gut feelings, and spreadsheets that take days to compile.

  • Bad locations cost retailers $1M+ in failed leases
  • Manual research takes 8-10 hours per site
  • Data from multiple sources rarely gets unified
  • Competitive analysis is often incomplete

Make confident decisions with unified data

Slant brings together all the data you need for site selection into one platform. Get comprehensive analysis in minutes, not days.

  • Unified demographics, traffic, and competitive data
  • Side-by-side location comparisons
  • AI-powered insights and recommendations
  • Professional reports for stakeholder buy-in

Everything you need for site selection

Comprehensive tools to evaluate any retail location.

Demographic Analysis

Understand who lives, works, and shops in your trade area. Income, age, education, spending patterns—all in one view.

Foot Traffic Intelligence

See real foot traffic patterns from Placer.ai. Know exactly how many people pass by each location, when, and where they come from.

Competitive Mapping

Identify every competitor in your trade area. See their ratings, reviews, and traffic estimates to understand market saturation.

Trade Area Optimization

Visualize 1/3/5 mile trade areas or draw custom polygons. Understand exactly who you'll reach from each location.

Co-Tenant Analysis

Find synergistic neighbors that drive traffic. Coffee shops near gyms, restaurants near offices—discover the combinations that work.

Location Scoring

Compare sites with objective criteria. Score each location based on your custom requirements and priorities.

Time Savings

From 8 hours to 15 minutes

Traditional site analysis requires logging into multiple platforms, exporting data, and manually compiling reports. Slant automates the entire process.

8+ hrs
Traditional analysis per site
15 min
With Slant

What you get in 15 minutes:

  • Complete demographic profile (1/3/5 mile)
  • Foot traffic data with hourly patterns
  • All competitors mapped and analyzed
  • Trade area visualization
  • AI-generated insights and recommendations
  • Professional PDF report

Frequently Asked Questions

What are the key factors in retail site selection?

Strong retail sites balance reachable demand (demographics and spending), real visitation (foot traffic and dayparts), visibility and access, and a defendable position versus nearby competitors. Slant surfaces those layers together so you are not optimizing one metric in isolation.

How do I compare multiple retail locations objectively?

Define consistent trade areas or radii, then score each site on the same metrics like traffic peaks, category spend, and competitive intensity. Slant’s side-by-side views make it easier to explain why a finalist wins for your format and rent assumptions.

What role do demographics and traffic data play?

Demographics explain who can afford your offer and how large the pool is, while movement data shows whether people actually pass the storefront when it matters. Combining Esri-style profiles with Placer-style visitation reduces false positives from busy roads that look good on a map but do not convert.

When should I rely on co-tenancy versus raw traffic?

Co-tenancy tells you whether a center’s mix pulls your target shopper, while traffic validates volume and timing. The best reads use both: anchors and synergistic neighbors drive trips, and foot traffic confirms the hours and intensity you need for sales.

Ready to find your next location?

Start your 14-day free trial and see why leading retailers trust Slant.